A packaging supplier, a freight forwarder, a commercial cleaning company and a marketing agency all have the same sales problem as a software startup: finding the next businesses that need them before a competitor does. They rarely have a sales team, and the tools built for sales teams assume they do.
Signals built for businesses that are not software
The useful question is not "who could buy from me" but "who started needing me this month". These are some of the pairings the monitors make possible.
| If you sell | Watch for |
|---|---|
| Packaging, printing, fulfilment | New online stores, new TikTok Shop and Etsy sellers, crowdfunded product launches |
| Freight, customs, sourcing | US import records, new factories on Alibaba, new suppliers on IndiaMART and Europages |
| Food supplies, POS, hospitality services | New delivery restaurants, new bookable restaurants, new local businesses on Google Maps |
| Wholesale products | New retail buyers on Faire, new marketplace sellers |
| Marketing and creative services | Companies that started running Meta, Google or LinkedIn ads, new trademark filings |
| Accounting, legal, compliance | New company registrations, newly FCA-regulated firms |
| Insurance, equipment and software for trades | New home-service professionals in your area |
| Anything sold to the US government | New tenders on SAM.gov |
You do not have to choose. Describe what you sell and the rep picks the monitors that fit, then pauses the ones that find nobody. The full list is on the signal monitors page.
No setup, no sales stack
- A sending address and a booking page are included, so the first messages can go out before you connect anything.
- Connect your own mailbox when you want to send as yourself: Gmail, Microsoft or SMTP. New mailboxes warm up gradually so your domain keeps its reputation.
- Calendar sync with Google and Microsoft on Growth and above, so meetings land where you already look.
- HubSpot write-back if you use it; the built-in CRM if you do not.
Reach buyers where they answer
Email is the default. LinkedIn works for buyers who live there. WhatsApp is where many conversations actually happen in the Gulf, Turkey and much of the world, and the rep uses it only after someone has engaged, from your own number, between 07:00 and 21:00 in their time. The Growth plan runs all three in one sequence and writes in five languages; Scale writes in seven and Pro in any language.
You stay in control
The rep drafts, you approve. When you trust a channel you hand it over, and every message sent without your approval says it was written by an AI assistant on your behalf. Unsubscribes and STOP replies are honoured at once, and the person is never contacted again.
When it is the wrong choice
- You sell to consumers. BOSRAI is built for business-to-business selling.
- You sell to a handful of accounts you already know by name. A personal relationship will beat any sequence.
- Your buyers only order through a tender or marketplace and never take a sales conversation.
Related reading
Questions people ask
Can a non-technical owner run it?
Yes. You describe who you sell to in plain words and approve messages in an Inbox. There are no search strings, templates or integrations to set up before the first message, because a sending address and booking page are included.
Is it only for software companies?
No. Many of the 41 signal monitors exist for businesses that sell physical products and services, such as US import records, new online stores, new wholesale buyers, new restaurants, new home-service professionals and new factories.
Will it message people without asking me?
Not until you decide. Every workspace starts with the rep drafting and you approving, and each channel only moves to autopilot after you have approved five drafts on it.
Does it work with HubSpot?
Yes. Contacts, deals and booked meetings are written back to HubSpot, matched on email so existing records are updated rather than duplicated.
What does it cost?
Free for 250 verified contacts a month, Agent at $99 a month for 1,500, Growth at $199 for 5,000 with email, LinkedIn and WhatsApp. Monthly, cancel any time, 20 percent off yearly.
Try it on your own list
Free plan, 250 verified contacts a month, and every message waits for your approval until you say otherwise. Start free →