A list tells you who could buy. A signal tells you when. The same company is a waste of a message in March and an easy conversation in May, after it raised money, opened a second site or started complaining about the tool it uses today. That timing is what most outbound misses, and it is what these monitors are for.
One thing a signal cannot do is make a bad fit good. A company that just raised a round is not your buyer if you sell to restaurants. So every signal passes the same fit check as every other lead before anyone gets a message.
How a signal becomes a contact
- A monitor sees the event. A funding round, a new listing, a LinkedIn comment on a competitor's post, a visit to your pricing page.
- The rep finds the right person. At that company, with a title that matches your audience, not whoever happens to be listed first.
- It checks the fit and keeps the reason. Against your audience in plain words: titles, industries, countries, company size. A person who does not fit is dropped, and one who does carries the reason on their record.
- You see the first ten before anything is sent. On a new campaign, keep or reject each one. Reject two for the same reason and the rep proposes an exclusion so the hunt stops finding them.
- The first message says what happened. The opening line is built on the signal, so the message reads as timely rather than random.
The 41 monitors
Funding and growth
- Just raised funding
- Stealth fundraises from SEC Form D filings
- New accelerator startups
- Company trigger events: funding, hiring, press, executive changes
- Hiring surges
- Tech companies hiring now
In-market intent
- Buying intent posted on LinkedIn
- Buying intent posted on X
- Asked for recommendations on Reddit
- Engaged with a competitor on LinkedIn
- Engaged with your own LinkedIn posts
- Low-star reviewers of competitors on G2 and Capterra
- Competitor complaints on Trustpilot
- Visitors identified on your website
Companies starting to spend
- Started running Meta ads
- New Google advertisers
- New LinkedIn advertisers
- Just launched on Product Hunt
- Crowdfunded product launches
New businesses
- New company registrations from official registries
- New local businesses on Google Maps
- New online stores
- New Amazon marketplace sellers
- New TikTok Shop sellers
- New Etsy sellers
- New agencies listed on Clutch
- New home-service professionals
- New delivery restaurants
- New bookable restaurants
- Active event organisers
Trade and supply
- US import records
- New trademark filings
- New wholesale retail buyers on Faire
- New EU suppliers on Europages
- New US manufacturers on Thomasnet
- New India suppliers on IndiaMART
- New factories on Alibaba
Public buying and regulation
- US government tenders on SAM.gov
- Newly FCA-regulated firms in the UK
Technical audiences only
- Developer community discussion on Hacker News
- Trending projects on GitHub
Which monitors run for you
You do not have to pick from 41. When you describe what you sell and who buys it, the rep chooses the monitors that fit and starts them. A packaging supplier gets new online stores and crowdfunded launches. A B2B software company gets funding rounds, hiring and competitor engagement. The two technical monitors only run for audiences that are genuinely technical.
Once a week the rep looks at what each monitor has produced. A monitor that has had enough runs to judge and found nobody who fits is paused, and one the rep has not tried yet is started in its place. You can override any of it on the Signals page, where every monitor shows its yield and a grid shows which source produced which leads on which day.
What signals are honest about
- Timing is a probability, not a promise. A company that raised money is more likely to buy tools this quarter. It is not obliged to buy yours.
- Intent posts are rarer than the pitch suggests. People who write "looking for a tool like X" in public exist, but in most categories they are a trickle, not a flood. Monitors built on events such as funding, hiring and new listings usually produce more.
- Coverage follows the public record. Where a country does not publish import records or company registrations, those monitors have nothing to read there.
- Unknown website visitors are identified at company level. People already in your outreach can be matched individually; an anonymous visitor becomes a company, and the rep then looks for the right person there.
Related reading
Questions people ask
What is a buying signal?
A buying signal is a public event suggesting a company is about to spend money in your category: a funding round, a hiring push, a new store, new ads, a complaint about a competitor, or a visit to your website. It tells you when to reach out, not only who to reach.
How many signal monitors does BOSRAI have?
41, grouped into funding and growth, in-market intent, companies starting to spend, new businesses, trade and supply, public buying, and two for technical audiences only. The rep picks the ones that suit what you sell, and you can switch any of them on or off.
Do signals cost extra?
No separate fee per monitor. People found through signals count toward the verified contacts included in your plan, the same as any other lead.
Can I see which signal found a lead?
Yes. Every contact carries the source that found it and the reason it matched your audience, and the Signals page shows each monitor's yield with a day-by-day grid of leads by source.
Do the monitors work outside the United States?
Some are US or UK only because the public record is, such as US import records, SEC Form D filings, SAM.gov tenders and the FCA register. Others work anywhere, including LinkedIn activity, funding rounds, hiring, company registries in several countries and your own website visitors.
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